Social Media Leads Not Converting? There’s still hope!
Generating leads is the easier part; converting them into paying customers is more challenging. Amongst others, it’ll test your entrepreneurial acumen as well as people skills. With marketing technology, fortunately, this doesn’t require you to go knocking from meeting to meeting. While converting leads hasn’t necessarily become easier, you can be more productive with the […]
How to set social media objectives
In 2019, there were 3.5 billion users of social media (1). Establishing a social media presence sits right at the top of every business’ agenda. Without it, a business stands to lose a large chunk of its target audience. Unfortunately, many small businesses continue to struggle with social media marketing. In this post, we thought […]
How to use social media to increase sales
If you’ve been using social media to drive awareness and engagement, it’s time to switch to a higher gear. When appropriately used, social media can be the perfect platform to increase sales. Given the amount of time people spend on social media, about 144 minutes (1), it’s a missed opportunity not to use it for […]
4 Reasons Why Social Media is Your Business’ Best Friend
Social media is the modern way to keep in touch, whether brand or individual. Networking in this way has become a staple across the world, ensuring that these platforms have a global reach that your organisation can harness for its digital marketing efforts. As the best way for your business to engage with its target […]
Why email marketing is an essential addition to any digital marketing strategy
Here’s the most important fact you’ll need to take note of: 4.25 billion people will have 1.86 million email accounts by 2022 (1). As a marketer, that’s a treasure chest you can’t ignore. Although some have argued against the efficacy of email marketing, the fact remains 127.6 trillion emails will be sent by 2022 (2). […]
Leads are flowing but you’re not making sales: 4 tips to convert leads
Leads are valuable only when they become paying customers. It can be frustrating when your social media lead generation activities don’t result in sales. Over time, you’ll lose confidence in the effectiveness of your marketing. In this post, we share 4 tips you can try to convert leads. 1. Offer an interim solution of value […]
Group Chat: Finding Your Target Audience On Social Media
Social media reach and the strength of its performance is a defining factor when considering where and how to place your marketing efforts. Usually, when defining your target audience as a brand, you need to consider the type of personality you represent as well as the range of products or services you offer. This way, […]
6 Effective Social Media Management Strategies (To Win Your Dream Clientele)
Social media management strategy, and the responsibilities it covers, is what bridges the gap between brand and consumer. Not only does harnessing these platforms help you connect with your potential audience, but they also allow you to achieve the goals of your predetermined strategy. A strong, integrated approach will help you implement these tactics successfully. […]
Social Media & Content Management: How An Integrated Strategy Can Help Your Business Grow Faster
Social media offers a range of platforms to create modern and compelling marketing messages. This level of content management is an integral part of the marketing mix of today. These digital tools not only keep you on-trend as far as your consumers are concerned but ensure you get a broad yet relevant reach of engagement. […]
Fake it til’ you make it
Social proof is one of the most reliable forms of social media advertising today; much like reviews and recommendations, social proof is a brand’s way of promoting the customers who like, recommend and enjoy their product or service. Social proof is more powerful than any other type of social media marketing, as we have seen […]
