Does personal branding make you a DB?
Whether you intend it to be or not, you’re the personification of the business or brand. Hence, it’s important your personal brand is appealing, sound and consistent with the disposition of the business to your target audience. Interestingly, some small business owners hesitate to work on their personal brand. If you’re one of them, this […]
If you answer yes to any of these questions, your website sucks
Although the cost of website design has dropped, investing in a new one is not a decision to take lightly. In the age of social and digital media marketing, a business’ website is a strategic brand touchpoint. Here, we pose 6 questions for you to ponder on if you’re considering a website makeover. 1. Does […]
Why you need to ditch your website for a landing page
Remember those days when we were free to visit and browse in large department stores? Should you be trying to make a specific purchase, one problem was in actually trying to find what you wanted, among so many different departments. The same is often true of visiting a website. This is where landing pages come […]
You’ve heard of beer bongs, now let me introduce you to the Facebook Funnel
The Facebook marketing funnel is an important element to understand for anyone within the social media space. As the process and ordering of your ad delivery you need to ensure you are setting and meeting objectives to achieve your outreach goals. As a platform, this space offers three campaign objective options for advertisers, namely, awareness, […]
Succeed at Social
Social media for your business is a crucial part of your overall success. Taking your digital strategy to a new level, this is the best way to connect meaningfully with your active audience online. In these dynamic spaces, the credibility of a brand is distinguished by far more than just like and follows. These platforms […]
How to make your content less sh*t with a strategy
Social media content strategy is the glue that holds your online platform presence together. With strong, relevant communication you can keep your audience engaged and entertained. It is this collection of links, images, videos, and other messaging types that will either connect or distance your brand from consumers. To fully understand the strength behind a […]
How a bit of ad spend can skyrocket your socials
The term organic has become a badge of honour in social media marketing. Essentially, it suggests the use of unpaid social media posts to reach out to prospects as well as customers and seeing a return on investments. Although this remains a possibility, it’s a steep climb. As a result, it might take a long […]
#OptimiseYourSocials
Every business owner knows that the secret to getting more traffic lies in search engine optimisation (SEO). However, there is much more to social media advertising than simply stuffing your website with keywords and phrases. Dramatically increase your customer base and sales by following these simple SEO tips. #1 Optimise your strategy Although social media […]
Social Media Marketing for Dummies
Social marketing services offer up some of the most dynamic opportunities within the modern online world. With a broader reach than most other communication forms, this is the best way to increase your business’s recognition, traffic, and sales with little to no cost. As an organic medium, with the right team, you can ensure a […]
Plenty of traffic but leads aren’t buying? Here’s 3 tips on ecommerce conversion rate best practice
You’ve got great products, an eCommerce website that’s easy to navigate and lots of traffic. Unfortunately, the traffic it’s been generating is nothing more than just window shoppers. Sales are at best a trickle and infrequent too. Conversion seems to be very elusive and disillusionment with your online business is creeping in. If you’re experiencing […]
