Targeted Advertising
Advertising
Your Targeted Advertising Solution
Targeted advertising is powerful! It’s a must-have in any business’s online marketing arsenal.
When you mix it with killer social media marketing, your business will see the type of ROI that others can only dream of. Well-aimed ads drive serious conversions and major sales boosts.
Discover how advertising is crucial for success and how we can help you supercharge your efforts here at Social Status.
Don't Guess Who Your Audience Is
Your Targeted Advertising Solution!
Are you tired of casting a wide net and hoping for the best? Say goodbye to generic ads and hello to PrecisionAds, where we turn the spotlight on your ideal audience with surgical precision.
- Pinpoint Accuracy
- Tailored Messaging
- Real-Time Optimisation
- Multi-Channel Domination
- Budget Efficiency
What is Targeted Advertising?
Targeted advertising is what it says on the box. In the world of online advertising, it’s all about running ads that are targeted to and designed for specific audience types. You set these targets based on metrics, user information and behaviour.
This information can differ between platforms, but social media easily boasts the most extensive targeting options.
Now, let’s say you were to use the targeting that’s available through Facebook. You could surface ads to users based on info such as:
- Their age range
- Relationship status
- Location
- Interests and behaviours (maybe they love fishing or AFL or are deep down a 5G conspiracy rabbit hole)
- Gender identity
- Device used
At first glance, these targeting options probably don’t seem like much, but it’s the granularity with which you can refine your targeting that makes them so powerful.
You’re not just targeting 20 to 30-year-olds. You’re zeroing in on 20 to 30-year-olds who are engaged, love tropical vacations, are footy fanatics, and currently scouting honeymoon spots.
Think about the ads you’ve seen on social. If you’ve ever announced your engagement on Facebook, you probably got hit with ads for wedding dresses or honeymoon locations right after.
These are prime examples of targeted ads.
Account management
Our Strategy
What are the Benefits of Targeted Advertising?
How much time do you have?
Let’s focus on the core benefits so you’re not reading for hours.
The key benefits of targeted advertising come from the control you get over putting your business in front of the right crowd.
Platforms like Facebook, Instagram, and LinkedIn have got targeting down to a science. Thanks to all that sweet user metadata, you can throw guesswork out the window and nail your audience every time.
This applies to search ads, as well. The targeting is different, focused on hitting specific keywords and key phrases. When someone is actively searching for something and your ad pops up, it has a way better chance of converting.
This cuts costs for your business. And who doesn’t love saving a bit of cash, right? You don’t need to cast a wide net and just pray that the right people are captured. Instead, you can cast your net knowing you’ll snag the right folks.
That’s the real power of targeted advertising: more control, less wasted money, and way better results.
Why Do You Need a Targeted Advertising Strategy?
Here’s the deal: if you want to run successful social media and search ads, you need good ad targeting in place.
It’s how you get the most out of your efforts and ensure that your budget is not being wasted on an audience that will never convert.
Why Choose Social Status For Targeted Advertising?
Don’t know where to start with targeted ads? No stress! That’s why we’re here. We know there are a lot of marketing agencies out there, and we ain’t like any of them.
We play to our strengths, focusing on social media strategies that drive success. We’re not selling something that we can’t deliver.
Whether you need a bit of help or the full package, we’ve got you. Want us to handle all your targeted advertising? No problem. We’ve got a team of legends who are absolute rockstars at what they do.
Since 2015, we’ve helped clients of all sizes across Australia nail their social media with many success stories.
To get started, learn about our social media services or contact us today by calling (03) 9682 6470 or shooting an email to josh@socialstatus.com.au.
The Best Decision for Your Marketing Strategy
You want your long-term organic marketing and high-quality targeted ads to work together like a dream time. Targeted ads give you quick, reliable bursts of engagement and conversions while long-term marketing builds your brand up over time.
As long as you’re cranking out awesome, well-targeted ads, you’ll see results. Thousands of businesses are duking it out for just a sliver of people’s attention.
So, the better you target, the better your results will be.
Nice Words
From Our Clients
Brand Manager RT Edgar
The team at Social Status has been a great asset to our business & has significantly grown our social media community across all platforms. Shortly after engaging them to manage Gray-Nicolls, we put our 5 other brands in their capable hands off the back of their amazing work.
Head of marketing - Gray Nicolls Sports
Famous Insurance has been working with Social Status for over 3 years! They've driven our Social Media Marketing from the beginning, helping us overtake long-established competitors & dominate the space. We would highly recommend them and look forward to more great years ahead!
General Manager - Famous Insurance
I couldn’t recommend Social Status more highly to any real estate agencies looking to expand their social presence. Their engagement with our office and commitment to providing us a high-quality service is second to none. Their tactics & technical skills were exactly what we needed to get the edge on our local competitors and position ourselves as market leaders.
RT Edgar Hawthorn - Director
Prior to commencing our relationship with Social Status, Ultra Tune had a Facebook following of a couple of thousand & no other social media assets to speak of. Fast forward two years and they have built our Facebook following to nearly 450,000 people, as well as a substantial Instagram & Twitter following.
National Marketing Manager - Ultra Tune
I was initially sceptical about the effectiveness of Facebook & Instagram ads in driving measurable revenue growth. The Strategy Social Status implemented for us drove over $1,000 per day in online orders almost immediately!
Owner of Miyagi
As a café, we typically rely on local foot traffic & word of mouth to deliver sales. I took a chance on Social Status during COVID to help us reach a wider audience & increase our customer base. We expected $100 in sales when launching online & did $800 the first night! Blown away with the results & how they were able to leverage the support of our local community.
Co-owner Good Times Milk Bar
We went into COVID with 120 online clients, lost and confused with how to attack the coming months. We chose to push on and keep marketing active, focusing on engaging & building our community. We grew to 185 members in 6wks with the help of the Social Status team! We are now thriving in this difficult time Thanks so much for the continued support.
Owner - BFT Bendigo
Early Settler has enjoyed a long & prosperous relationship with Social Status. Over the last few years, they've driven the growth of our Social Media community to over 200,000 followers. More importantly, their advertising strategies delivered over $4 million in online sales in the last 12 months. They’re a joy to work with, always go the extra mile, and I wouldn’t hesitate to recommend.
Marketing Manager - Early Settler Furniture
Social Status are highly collaborative in their approach, which makes partnering with them effortless. We’ve worked on multiple projects, ranging from targeted niche audiences to hard-to-reach regional communities. Their pragmatic advice on what’s achievable within a budget or timeline, makes it easier for me to manage client expectations. I highly recommend discussing your next project with them!
Research Director at IPSOS
Body Fit Training has been working with Social Status since 2017, they've played a major part in the growth of our Social Media, our brand and franchise network. They’re our preferred marketing supplier and we strongly recommend them to all Franchisees.
Body Fit Training
Social Status took over our social media & the results were immediate! Our Facebook page reached 200,000 more people that month, our website traffic tripled & it wasn’t just ‘more clicks’, it was more enquiries. Their team is great to deal with, keep me in the loop & respond quickly 24/7. I would not hesitate to recommend them to any business, just not our competitors!