The number of businesses and influencers seeking success from social media grows daily. Success in social media, however, is determined by a clear and distinctive formula. Here are some tips that you can apply to social media to grow your business. 1. Know your market Identifying your target demographic is key for business growth through social media. Knowing your target market will help you create content that attracts potential customers. If you have no specific niche, you are less likely to harness social media for success. If you are struggling with identifying and finding your target market, you can consult a Digital Marketing Agency for professional assistance. 2. Have a strategy The best and most influential social media pages were not built overnight. It might take months or even years. When it comes to social media, planning is as essential as effort. Develop a solid plan on how you will get to your social media goal. There are various options, such as ads and influencers. Carefully analyse every opportunity before you conclude. 3. Quality over quantity of posts Uploading several posts a day may be in vain if they are not able to reach the target audience. Ensure that the posts are always targeted towards your market. Each post should uniquely display something relevant to your demographic and convey an important message. Doing this will help you add more followers and gain the most traction. 4. Create value Before you post something to social media, always ask yourself what value it will bring to your followers. If you are using social media for business, ensure that each post is educational or inspirational in some way. Motivational posts will help to build your brand. 5. Leverage influencer power Power users and influencers can be the gateway to the mass attention that you are aiming for. Ensure that the follower base of the influencer that you select is in sync to your profile. If so, you will be able to expand your reach and probably get more of the right followers. Ensure that you have good content that will attract visitors to your profile to follow and buy from your brand. 6. Comment, like and share other people's posts When it comes to social media, what you give determines what you get. It is essential to genuinely like, share and comment on other's posts daily. It will help to develop your relationship with your followers over time. 7. Follow other high-profile accounts By following accounts that are already doing well on social media, you get to create your first bits of visibility. You also get to see the tactics they are using and apply them to your social media. 8. Create easy access to your products or services If you want to dominate on social media, place most of your focus on mobile. Most social media users access sites from their mobile phones. Link your site to social media and ensure that it is easily navigable on mobile phones. It is also vital to ensure that you have a refined and straightforward purchase process. With these tips, you will undoubtedly be ahead of your competition and maximize profits from your business.