There's always something new to learn when it comes to social media. Social media networks rarely remain static but rather change frequently and rapidly. When you've gotten used to the most recent change, your favourite platform surprises you by changing things again. While keeping up with the latest updates is critical, it's also important to grasp the fundamentals of each platform and develop a plan that will keep you anchored amid all the changes. When it comes to producing the perfect social media post, a few social media elements will always point you in the correct direction. Whether you're new to social media or have been stumbling around aimlessly for a while, the knowledge we're about to present will provide you with a compass that you may use at any time. If you want to up your social media marketing game in Victoria, keep reading for the greatest advice on curating the perfect social media post. When Writing Your Posts, Keep These Four Questions In Mind What Am I Hoping To Accomplish With This Post? Posting to your social media profiles serves a variety of functions. A post can be used to generate leads, raise brand awareness, or drive sales for a business. If you want your post to promote sales, keep it simple and to the point so that your audience understands exactly what you're asking them to do. If you want your post to reflect your brand, it should be free of any sales pitches. Instead, focus the post around your company's mission and purpose. These kinds of posts are meant to connect with your following and encourage interest in your company. What Are The Preferences Of My Target Audience? Of course, you need to know what your audience like to connect with them! Examining the engagement with your previous pieces is a wonderful approach to figure out what your audience like. Keep writing about food if your company earned a lot of engagement on a post about it! Sticking to what your audience likes is a crucial step in creating the ideal content. Is This Aligned With My Brand? The Colour and the general style and vibe of your posts are all part of branding. If your company's colours are pink and white, all of your postings must be the same colour. Make sure your posts are coherent and consistent with one another. Consistency in your posts will make it easier for your followers to recognise your company's posts. It will be easier to deter folks from swiping past your post if the recognition is quick. Is This Post Appropriate For This Platform? Each platform has its own set of characteristics. Instagram is primarily about aesthetics, but Twitter requires users to write the perfect tweet under 280 characters. LinkedIn is a more formal platform. When writing your posts, keep these distinctions in mind.