Essentially, influencer marketing is working with someone, not necessarily a celebrity, who has carved a niche for himself or herself on a specific topic. With the authority and credibility he or she possesses, they've amassed a considerable following. If the latter resembles the target audience of a brand or business, it then makes sense to work with the influencer for promotional purposes. Influencers do not literally just appear with a brand in hand. They work with brands to conceptualise the campaign as well as create the content. Because they know their followers best, it makes sense to give them free rein in the process. So, how can influencer marketing help your business? 1. Leaning on the trust followers have in the influencer It takes time to build and nurture trust. And neither is it a linear process. There will be steep slopes and bumps ahead. But when you work with influencers, however, that time is shaved dramatically. You can leverage the trust their followers have in them. 2. Learn from the depth of insights influencers have of their followers A credible influencer is a seasoned marketer. They have an up-close-and-personal understanding of their followers. These insights are as useful to them as it is to you. Once again, it's valuable time and effort saved as you seek to increase the precision of your marketing by knowing your target audience well. 3. Influencers can't be blocked! Ad-blocking applications are the bane of online marketers. For now, influencers can't be blocked and followers are unlikely to shut them out even when their content may lean towards promotional messages. As long as they find value in the influencer's posts and sharing, they'll stay interested and engaged. 4. More targeted content With the in-depth knowledge they have of their followers, they can help you produce more targeted and effective content. As a result, you should experience a better ROI on your promotional activities. Even if they do not immediately translate into sales, you'll in the least be listened to as much as the influencer is. When used well, influencer marketing works. To learn more, connect here.