World Fitness Australia had realised the value of Social Media Marketing and online selling, and have chosen us to grow their ecommerce store. We came up with multiple campaigns to reach out to fitness enthusiasts who are isolated at home, who could no longer go to the gym, but wanted to stay fit, but perhaps did not have the equipment they needed at home.
THE GOALS
- Improve Social Marketing Strategy
- Leverage database & online community
- Use FB & IG Ads to drive targeted traffic
- Use Remarketing to drive conversions
- Track conversion value & ROI
- Optimise campaigns to increase ROI
THE STRATEGY
- We focused on taking customers from awareness, to consideration, to purchase.
- Split tested dozens of ad variations at each stage of the funnel.
- Segmented audiences by activity, interests & engagement across online channels.
- Single Image ads delivered the right message, to engaged shoppers, at the right time.
THE RESULTS
THE PROOF
