$166,549 IN SALES AT 23 X ROAS FOR MR MIYAGI

THE SUMMARY

Mr Miyagi is closed due to the current climate, so they needed a way to generate revenue online using the current ecosystem of the restaurant.

Mr Miyagi wanted to serve up some famous dishes for takeaway/pre orders. We came up with a ‘One Night Stand’ offer where customers pre order their food online and have it delivered on a particular date. To date, this campaign has generated buzz online with plenty of engagement and also the sales to match! Check out our results for them below.

THE GOALS

  1. Implement Targeted Paid Social Strategy
  2. Leverage database & online community
  3. Use FB & IG Ads to drive targeted traffic
  4. Use Remarketing to drive conversions
  5. Track conversion value & ROI
  6. Optimise campaigns to increase ROI

THE STRATEGY

  • We focused on taking customers from awareness, to consideration, to purchase.
  • Split tested dozens of ad variations at each stage of the funnel
  • Segmented audiences by activity & engagement across online channels.
  • Carousel creatives delivered the right message, to engaged shoppers, at the right time.

THE RESULTS

THE PROOF