THE SUMMARY
Mr Miyagi is closed due to the current climate, so they needed a way to generate revenue online using the current ecosystem of the restaurant. Mr Miyagi wanted to serve up some famous dishes for takeaway/pre orders. We came up with a 'One Night Stand' offer where customers pre order their food online and have it delivered on a particular date. To date, this campaign has generated buzz online with plenty of engagement and also the sales to match! Check out our results for them below.THE GOALS
- Implement Targeted Paid Social Strategy
- Leverage database & online community
- Use FB & IG Ads to drive targeted traffic
- Use Remarketing to drive conversions
- Track conversion value & ROI
- Optimise campaigns to increase ROI
THE STRATEGY
- We focused on taking customers from awareness, to consideration, to purchase.
- Split tested dozens of ad variations at each stage of the funnel
- Segmented audiences by activity & engagement across online channels.
- Carousel creatives delivered the right message, to engaged shoppers, at the right time.
THE RESULTS
THE PROOF
