Not convinced how powerful Instagram is? Consider this: every second – every second! – over 2,000 new Instagram posts are being published. That’s an awful lot of power, and it’s power that can be wielded for your online marketing.
Chances are, you already know this. There is also a possibility you already have an Instagram presence for your social media marketing. Because photo and video posts are easy to create, they look great, and they get noticed.
But we want to talk about a recent addition to Instagram – Stories. Yes, we know it’s basically a Snapchat knockoff. But you should be using it anyway.
Instagram ‘Stories’ – what is it?
Just like Snapchat Stories, the Instagram version allows you to upload videos or images throughout a day which are then viewable by your audience as a ‘story’. When a new day dawns, the stories disappear.
But why’s it good for business?
1. Sneak peaks
Instagram Stories can work like a movie trailer. Perhaps you have a product or service that is in the works – so post a preview. Maybe your marketing material is very polished – so post behind-the-scenes footage. Sneak peaks are great for building relationships, engaging and for word of mouth.
2. Boost followers
Any social media marketing strategy is about building followers – and Instagram Followers can really help. If you’re posting a lot of cool, exclusive content that people don’t want to miss out on, that’s a great reason to follow you. And if word is spreading about how cool you are, people can check out your Stories without actually committing to following you.
3. Boost traffic
Because the Stories feature is located right at the top of every home page, it’s naturally going to get attention – and potentially many thousands of views. Lots of views translate directly to your real profile – and a potential big boost to your business.
4. Use it again
Although Instagram Stories disappear at the end of the day, you can save those photos and videos. Why would you want to do that? Use them across your other social media platforms, like Twitter and Facebook. Or use them in a few months time as a throwback or a reminder.
In short, Instagram Stories is a great new feature that can really enhance your social media marketing effort. Want to know some more gems? Social Status knows all the little social media tips and tricks of the trade, so get in touch with us on to find out how we can boost your brands social status!
Show your brand’s personality
Stories are more relaxed than your regular posts. They’re less about being perfect and more about being real. Use them to showcase your team’s personality, highlight a day in the life of your business, or simply have a laugh. The more human you are, the more people will connect with you.
Encourage interaction
Instagram Stories come with tools like polls, questions, sliders, and quizzes – all of which invite your followers to take part in the conversation. You can use these to get feedback, gather opinions, or just make your audience feel included. It’s a great way to boost engagement and learn more about your community.
Content creation made simple
Not every piece of content needs to be overly produced. Stories allow you to create short, impactful content without the stress of high production value. Snap a behind-the-scenes photo, record a quick how-to video, or share a customer review all of it adds value, and all of it keeps your brand visible.
At Social Status, we help businesses develop creative content strategies that take full advantage of features like Instagram Stories.
Drive sales through stickers
Instagram now allows businesses to add link stickers in Stories. This means you can send viewers directly to a product page, booking form or blog – without needing a “link in bio” workaround. For product-based businesses, this feature is a direct way to turn interest into conversions.
In short, Instagram Stories is a powerful feature that can truly enhance your social media marketing efforts. It’s fast, it’s flexible, and it’s full of potential for any business looking to grow online. Whether you’re looking to build a deeper connection with your audience, increase traffic, or simplify your content creation – Stories offer an ideal way to do it.
At Social Status, we know the ins and outs of every social platform. From clever content strategies to smart use of features like Instagram Stories, we’ll help you get the most out of your digital presence.
Give us a call on or get in touch online to see how we can boost your brand’s social status.
