It’s probably not necessary to convince you that, when it comes to social media marketing, the Big Daddy is Facebook.
Why’s that? It’s because that’s where people are.
As 2016 ended, Facebook’s number of active users was racing towards an incredible 2 billion, making it a no-brainer in terms of easily and affordably promoting your business.
Need a few tips to get you started? If so, it probably won’t take you long to figure out not only that your current and potential customers enjoy engaging with brands and businesses on Facebook it’s also fun for you too!
1. Likes for charity
Every Facebook user loves to get likes. But that’s especially true for a business because a ‘like’ is basically a referral and a marker of how far your content reaches.
A great way to dramatically boost your likes and reach new audiences is to appeal to people’s sensibilities – and asking for likes in exchange for a donation to a worthy charity is a really good cause, too. Set a limit so it doesn’t cost you a fortune and then promise to donate $1 for every ‘like’ to a charity.
2. Run a competition
Running a contest is a great way to engage with your existing audience and draw in newcomers who want to get in on the fun. If you sell a product, commit to giving something away free to a lucky winner and make ‘entering’ the contest as fun as possible. For instance, ask your customers to post a photo of their pet, and the cutest is the winner, or run a caption contest to a bizarre image!
3. Dip a toe into the advertising world
For most small businesses, running a Facebook ad is a very easy and affordable first foray into online advertising. It’s really easy to set up, you can control the costs, and it can teach you a lot about reach, engagements and ultimately what works and what doesn’t thanks to some great in-built analytical tools.
4. Add posts that engage
One of the most important aspects of Facebook marketing is engagement. Social media isn’t just about broadcasting your message; it’s about starting conversations.
When your followers take the time to comment on your posts, it’s essential to respond warmly and keep the dialogue flowing.
Showing genuine interest in your customers’ thoughts builds trust and loyalty, which are invaluable for any business. To encourage more comments, try posting questions or prompts that invite easy responses.
For example, if your business offers several products, ask your audience which one they prefer and why. Alternatively, you could post something light-hearted like, “The best thing about Sunday morning is…” This kind of content doesn’t just promote your products; it also creates a friendly atmosphere where people feel comfortable sharing.
At the end of the day, having fun with Facebook marketing doesn’t just benefit your business it helps you build a community that enjoys interacting with your brand. These simple strategies are just the beginning.
If you’d like to take your Facebook marketing to the next level and discover more ways to boost your brand’s presence online, give us a call on . We’re here to help you grow your Social Status and make the most of what Facebook has to offer.
