In the past few years, the popularity of Instagram as both a social media forum and a marketing tool has risen dramatically. Why? Well, read on for a few pointers which may just convince you that Instagram is the right tool for you.
1. It's easy to use
All you need to provide is a relevant image of your choosing and a few words to go along with it. Instagram even provides basic filters and editing functions for your photos if they're not quite up to scratch at the time of upload. Plus, the 'follow' button at the top of your profile makes it easy for anyone to be able to follow you, and vice versa.
2. It's all about the hashtags
Hashtags on Instagram are the easiest way to get your posts noticed by the audience you intend them for. You can even create your own personalised hashtag, relating to your brand or product, that makes it even easier for followers to find and keep track of you.
3. You only need to post once or twice per day
Too much posting causes followers to feel annoyed and 'overwhelmed' by your posts and can potentially cause them to 'unfollow' you. One or two interesting, eye-catching posts per day will keep your audience interested and hanging out for your next, exciting update. Plus, that gives you, as the seller or marketer, free time to keep up to date with your important schedule, and not manoeuvring around tricky-blog-coding. Which is always nice, right?
4. Instagram IS popular!
Celebrities, brand names, start-up businesses, even personal accounts based on poetry and photography have a phenomenal following, with some attracting not only thousands, but millions, of viewers who regularly check up on their favourite Instagram accounts. Not only is it easy for you to use, but it is also easy for followers, which gives you potential for a much larger audience.
Did we mention that the popular social media app is free? Well, we shouldn't need to! By now, we're more than certain that you are already downloading the app and signing up. After all, you've got to start somewhere, and Instagram is that perfect start.
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