If you’re doing social media marketing, it goes without saying that you not only want to create a buzz online – you want to achieve your goals. Or at the very least, you want those who follow, like, click or view your content and posts to actually ‘do’ something.
Welcome to the Call To Action (CTA).
Of course, it’s more than just getting a click or motivating some sort of action from your followers. You probably have a product or service to sell, or a specific goal you want to achieve with your social media post – like signing people up to a mailing list or driving traffic to your website.
A better CTA will get you there. Here are a few social media tips for awesome calls to action:
1. Prepare the ground
A great CTA will not just emerge from nowhere – you need to prepare the ground first. That’s because people are more likely to do what you ask them to do if they’re mentally ready for it. So don’t over-think that CTA or try to make it too clever – make it obvious, predictable, easy to follow and with a clear benefit.
It sounds obvious, but too many of those doing online marketing feel guilty about asking their followers to do something, so they won’t make it clear enough or they’ll hide it away. But be bold, make it simple and be direct: ‘Buy this book’; ‘Secure your place on the list today’; ‘Sign up to get the latest offers’.
3. Create urgency
While many believe social media has steered the marketing world away from ‘sales speak’, creating urgency still works for the medium. So an added ‘Don’t miss out!’ before you tell readers to ‘Buy this book’ can make all the difference. If you’ve taken your followers this far, it is possible that the thought of missing out is what gets the sale over the line.
4. Use imagery
Plenty of research has been done that indicates how using high-quality and person-focused photos, informative infographics, as well as insightful video content can be more effective than mere text. Luckily, imagery is also powerful in the world of social media, giving you plenty of scope to create beautiful, engaging, eye-catching CTAs.
These are just 4 quick ways to make your calls to action better – at Social Status, we’re an expert social media agency that knows hundreds of other ways to boost your brand. Get in touch on 1800 776 740 today to find out how we can boost your brand’s social status.