More and more brands are moving towards using user generated content (UGC) in their social media marketing strategies, and for good reason. When your customers are generating content for you, it can take pressure off of your in-house design team or social media agency, and even more importantly, user generated content typically performs better than traditional marketing assets. So how can you encourage your customers to regularly produce quality content? Here are a few social media tips to get you started.
1. Create a competition
Creating a social media competition is a great way to encourage your customers to post positively about your brand or product. A good tip for creating your perfect competition is to think about what type of content you want, and create your competition around that content. For example, if you want photos of a specific product, ask your followers to post a photo, tag your account, and be sure to offer a prize for a lucky winner.
2. Have a hashtag
When your customers recognise a hashtag associated with your brand, they’ll be more likely to use it when they post to social media. It might be as simple as your company name, or it might be something associated with your brand. For example, an outdoor clothing brand might encourage a hashtag like #outsidewith”companyname”.
3. Use the power of the regram
If your company already has an Instagram account, you’re in a position to regram, or post a photo that has already been posted by someone else. After your followers start to realise you’ll regram their photos, they’ll start using your hashtag more regularly. Just remember, always be sure to credit the original account.
One last tip
Don’t forget that user generated content doesn’t always have to be a photo of your product or service. It can simply be photos that reflect your brand values. This is a great tip for brands that don’t have an easily-photographed product or service.
Good luck in your user generated content journey, and if you want to learn more, get in touch with us on 1800 776 740 to find out how we can boost your brand’s social status!