Customer Personas that are actually useful? ????
“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself” – Peter Drucker. All successful brands subscribe to this. They possess a deep and profound appreciation of their target audience. With this knowledge, they are able to shape the brand story, marketing […]
A Guide to Writing a Brand Story that isn’t totally Awful
Research by Microsoft showed consumers are exposed to about 600 brand messages daily. That was 3 years ago, it would have increased significantly since then. Put at risk in the battle for attention and market share is brands appearing faceless and emotionless entities – dehumanized! A winning brand is more than a list of features […]
Here’s a Few Ways You Can Make Moolah Off Your Instagram Stories
Did you know there are over twenty-five million business profiles on Instagram? What’s more, over 200 million Instagram users visit a business profile at least once every day. (https://business.instagram.com/getting-started?ref=igb_carousel). This means if you are not making use of Instagram marketing, you are seriously missing out! For the purposes of this article, we will assume you […]
Here’s Why You Need Us To Be In Charge Of Your Social Media Advertising
If you ever tried to run a social media advertising campaign on your own, you will probably assume they don’t work, and that they are a gigantic waste of time and money. However, the one big reason it didn’t work is that you decided to do it yourself. Here are the five reasons you should […]
Here’s Why You Probably Need To Up Your Social Media Game
If you think the social media for your business is something fun you ‘do’ while sitting on the couch on a Friday night, popcorn in hand, or when you have the spare time to get around it, you are killing your business slowly, painfully and very publicly. Social media marketing has proved to be extremely […]
Everyone Loves a Good Chat, Including Your Customers
After a decade of customisation in marketing, conversational marketing is now all the rage. In a Twilio Survey, it was reported that nine in 10 consumers love communicating via messages with brands. But what is conversational marketing? Essentially, it brings a brand and its target customers into a conversation with minimal human interaction. With the […]
2020 Business Vs. 1999 Business
New Business Vs. Good Business As business people, particularly those with a vested interest in client acquisition, the “thrill of the chase” is a feeling that’s difficult to ignore. The feeling that hits your stomach when yet another potential client rings who has been referred by a past or current client, is like butterflies, but […]
6 Websites to help you not be a Digital Marketing potato
Digital marketing is in a constant state of flux. We love that about it, but it can also be a challenge. There’s so much that is constantly changing, from new updates and tools to new apps, platforms, and features. If you fancy yourself a bit of an expert marketer (which we do) you’ll make sure […]
Instagram Stories and why it’s great for business
Not convinced how powerful Instagram is? Consider this: every second – every second! – over 2,000 new Instagram posts are being published. That’s an awful lot of power, and it’s power that can be wielded for your online marketing. Chances are, you already know this. There is also a possibility you already have an Instagram […]
User Generated Content is the sh*t! Get some.
More and more brands are moving towards using user generated content (UGC) in their social media marketing strategies, and for good reason. When your customers are generating content for you, it can take pressure off of your in-house design team or social media agency, and even more importantly, user generated content typically performs better than […]
