Influencers ???? or Paid Advertising ?????
It’s time to produce your first paid Instagram marketing campaign for your fledgeling small business, and where to actually invest your marketing budget seems exceptionally confusing. Luckily, you aren’t the first person to face this predicament, whether to throw your weight behind influencers in your industry or to begin a traditional ad campaign using Instagram […]
The future of Customer Service (overseas call centers need not apply)
Small businesses aren’t blessed with extensive resources and expansive workforces, and areas such as customer service departments are regularly neglected. However, most small businesses don’t realise they have a fully-fledged customer service department at their fingertips, a resource they’ve failed to utilise simply because of the unconventional way it presents itself. Today, we let you […]
Social Media Marketing: Are You Ticking All The Boxes?
If you are present on any of the key social media platforms, here are five key questions to ask about your activities, to help assess their effectiveness. These are useful if it’s a fairly new activity for your business or organisation, or as an on-going check of a longer-established social media presence… 1. Have you […]
Customer Personas that are actually useful? ????
“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself” – Peter Drucker. All successful brands subscribe to this. They possess a deep and profound appreciation of their target audience. With this knowledge, they are able to shape the brand story, marketing […]
A Guide to Writing a Brand Story that isn’t totally Awful
Research by Microsoft showed consumers are exposed to about 600 brand messages daily. That was 3 years ago, it would have increased significantly since then. Put at risk in the battle for attention and market share is brands appearing faceless and emotionless entities – dehumanized! A winning brand is more than a list of features […]
Here’s a Few Ways You Can Make Moolah Off Your Instagram Stories
Did you know there are over twenty-five million business profiles on Instagram? What’s more, over 200 million Instagram users visit a business profile at least once every day. (https://business.instagram.com/getting-started?ref=igb_carousel). This means if you are not making use of Instagram marketing, you are seriously missing out! For the purposes of this article, we will assume you […]
Here’s Why You Need Us To Be In Charge Of Your Social Media Advertising
If you ever tried to run a social media advertising campaign on your own, you will probably assume they don’t work, and that they are a gigantic waste of time and money. However, the one big reason it didn’t work is that you decided to do it yourself. Here are the five reasons you should […]
Why You’re Killing Your Business with Bad Social Media
If you think the social media for your business is something fun you ‘do’ while sitting on the couch on a Friday night, popcorn in hand, or when you have the spare time to get around it, you are killing your business slowly, painfully and very publicly. Social media marketing has proved to be extremely […]
Everyone Loves a Good Chat, Including Your Customers
After a decade of customisation in marketing, conversational marketing is now all the rage. In a Twilio Survey, it was reported that nine in 10 consumers love communicating via messages with brands. But what is conversational marketing? Essentially, it brings a brand and its target customers into a conversation with minimal human interaction. With the […]
New Business vs Good Business: The Social Media Marketing Difference
Starting a new business is an exciting chapter. There’s a buzz of energy, fresh ideas, and optimism. Yet, while many businesses launch with great promise, not all manage to evolve into what we call a “good business.” The gap between a new business and a thriving, good business is often wider than expected. In today’s […]
