Social Status works with the Victorian Caravan and Camping Supershow, Australia’s premier caravan camping and outdoor lifestyle event, to elevate digital visibility and audience engagement leading into each event season. The Supershow brings together thousands of outdoor enthusiasts, exhibitors showcasing leading brands and aspiring adventurers.
Event marketing strategy delivers increased attendance and exhibitor engagement
Services: Event Digital Marketing | Paid Social | Audience Targeting
Key results
- Boosted event awareness by 46%
- Increased ticket enquiries by 27%
- Paid campaigns support strong exhibitor interest and participation
- Elevated brand engagement across caravan and outdoor communities
The client
Caravan and Camping Shows are produced by Caravan Industry Victoria and represent a series of highly attended lifestyle events across the state, including the Victorian Caravan and Camping Supershow at Melbourne Showgrounds and associated Leisurefest events.
The challenge
With a wide range of competing outdoor events and leisure activities, the Supershow requires a digital strategy that encourages strong advance ticket sales, draws repeat attendees and strengthens exhibitor return on investment.
The approach
We implement a campaign that includes:
- Paid social messaging targeting outdoor and adventure audiences
- Retargeting users who have shown interest in previous events
- Localised geo targeting to maximise attendance rates
- Creative tailored to different segments including families, first timers and caravan enthusiasts
Campaigns focus on relevance, timing and audience interest.
The outcome
The Supershow’s digital presence and enquiry activity continues to grow, supporting strong attendance and exhibitor engagement before and during each event period.
