Social Status works with NeNe Chicken, the Australian arm of the global Korean fried chicken franchise, to strengthen their digital presence and support continued franchise expansion across the country. NeNe Chicken continues to grow rapidly in Australia thanks to strong brand appeal and high quality fast casual food with a cultural identity rooted in authentic Korean flavours.
Fast casual marketing strategy supported multi location growth and customer engagement
Services: Social Media Marketing | Paid Digital Campaigns | Franchise Support
Key results
- Increased social engagement by 38%
- Improved online ordering and delivery conversions by 22%
- Digital campaigns support expansion to 40+ outlets across Australia
- Enhanced visibility across key regions including VIC, NSW, QLD and WA
The client
NeNe Chicken is a beloved Korean fried chicken restaurant brand known for its crispy flavour rich menu and vibrant dining experience. In Australia, the franchise operates in multiple states and continues to expand its footprint with retail and delivery channels.
The challenge
NeNe Chicken needs a digital presence that matches its growing physical footprint and supports engagement with local communities. With strong competition in the fast casual and quick service space, it is essential to maintain strong online visibility, deepen customer loyalty and support franchise growth.
The approach
We implement a coordinated digital strategy that includes:
- Paid social campaigns tailored to local market audiences
- Engagement driven content to support both dine in and delivery audiences
- Franchise focused messaging to support new outlet openings
- Ongoing optimisation of digital campaigns based on interaction and conversion trends
The strategy prioritises relevance and sustained audience growth.
The outcome
NeNe Chicken’s digital profiles continue to show strong uplift in awareness and engagement, driving improved online conversions and supporting the brand’s ongoing expansion across Australia.
