Social Status works with Barry Plant, one of Victoria’s longest standing and most respected real estate networks, to generate stronger lead volume and market exposure across key metropolitan and regional markets. Barry Plant’s award winning property services combine local expertise with a customer centric approach.
Real estate campaign drives heightened market exposure and lead generation
Services: Digital Advertising | Paid Search | Strategic Social Campaigns
Key results
- Increased qualified property enquiry leads by 31%
- Improved digital campaign conversion by 19%
- Expanded paid search visibility across priority regions
- Heightened brand engagement across platforms
The client
Barry Plant is a leading real estate network in Australia, supporting buyers, sellers, renters and investors with residential and commercial property services. With a network that spans dozens of offices and deep community engagement, Barry Plant has a long track record of strong local outcomes.
The challenge
Barry Plant operates in an increasingly competitive real estate market and requires digital campaigns that deliver high quality leads which translate into meaningful client conversations and property outcomes.
The approach
Our strategy includes:
- Paid search campaigns tailored to property intent keywords
- Paid social ads designed to direct enquiries and listing leads
- Ongoing optimisation based on performance insights
- Audience refinement to prioritise high intent segments
This approach focuses on driving both volume and quality of enquiries.
The outcome
Barry Plant’s digital campaigns continue to deliver strong improvements in visibility and lead performance, supporting pipeline generation across sales, leasing and property management services.
