Your social media accounts are up and running and you’re gaining new followers. But what now? It’s not enough to simply gain more and more followers – to really make the most of social media for business you need to keep those followers engaged with your brand and build a

You may ask yourself; “why do businesses need social media marketing?” The truth is, there is never a better time than now to start using social media advertising to grow your business. Research has shown that 72% of adults now use social networking sites. This includes both Facebook marketing and

If you’re just starting out on your social media marketing journey, well… you’ve got a way to go. But there’s no point marketing online without understanding how to measure the success of your Facebook marketing campaigns, and this is where your metrics come in. Let’s take a look through the

Introduction Push and pull marketing focuses on pushing products to an audience (through social media, promoted advertisements, or social media posts), then drawing consumers to your service and making it visible to potential prospects. Push and pull marketing techniques work separately and together to help consumers make an informed decision

Whether you intend it to be or not, you’re the personification of the business or brand. Hence, it’s important your personal brand is appealing, sound and consistent with the disposition of the business to your target audience. Interestingly, some small business owners hesitate to work on their personal brand. If

Although the cost of website design has dropped, investing in a new one is not a decision to take lightly. In the age of social and digital media marketing, a business’ website is a strategic brand touchpoint. Here, we pose 6 questions for you to ponder on if you’re considering

Remember those days when we were free to visit and browse in large department stores? Should you be trying to make a specific purchase, one problem was in actually trying to find what you wanted, among so many different departments. The same is often true of visiting a website. This