4 Quick Ways to Make Your Calls to Action Better

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If you’re doing social media marketing, it goes without saying that you not only want to create a buzz online – you want to achieve your goals. Or at the very least, you want those who follow, like, click or view your content and posts to actually ‘do’ something.

Welcome to the Call To Action (CTA).

Of course, it’s more than just getting a click or motivating some sort of action from your followers. You probably have a product or service to sell, or a specific goal you want to achieve with your social media post – like signing people up to a mailing list or driving traffic to your website.

A better CTA will get you there. Here are a few social media tips for awesome calls to action:

1. Prepare the ground

A great CTA will not just emerge from nowhere – you need to prepare the ground first. That’s because people are more likely to do what you ask them to do if they’re mentally ready for it. So don’t over-think that CTA or try to make it too clever – make it obvious, predictable, easy to follow and with a clear benefit.

2. Ask

It sounds obvious, but too many of those doing online marketing feel guilty about asking their followers to do something, so they won’t make it clear enough or they’ll hide it away. But be bold, make it simple and be direct: ‘Buy this book’; ‘Secure your place on the list today’; ‘Sign up to get the latest offers’.

3. Create urgency

While many believe social media has steered the marketing world away from ‘sales speak’, creating urgency still works for the medium. So an added ‘Don’t miss out!’ before you tell readers to ‘Buy this book’ can make all the difference. If you’ve taken your followers this far, it is possible that the thought of missing out is what gets the sale over the line.

4. Use imagery

Plenty of research has been done that indicates how using high-quality and person-focused photos, informative infographics, as well as insightful video content can be more effective than mere text. Luckily, imagery is also powerful in the world of social media, giving you plenty of scope to create beautiful, engaging, eye-catching CTAs.

These are just 4 quick ways to make your calls to action better – at Social Status, we’re an expert social media agency that knows hundreds of other ways to boost your brand. Get in touch on 1800 776 740 today to find out how we can boost your brand’s social status.

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Putting out content just for the sake of it? Read this

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What many business owners aren’t aware of when they have content created for online marketing, is how integral this information is for their business being found by Google and other search engines, either organically or through paid searches. Having a clear marketing direction of what you are trying to achieve through your content, as well as specific ways to achieve this goal, is called a content marketing strategy.

Why is content marketing so important?

It’s often easy to be enticed by SEO companies promising overnight success to help boost your search engine rankings. Unfortunately, many of these companies use what is termed in digital marketing as “black hat” tactics with your online marketing to reach this goal (this refers to dishonest methods). When these are eventually uncovered by Google and other search engines through their algorithms, your business will be penalised. Often this means you won’t be able to rank well in searches for a period of six months or more. Based on this, Google and other search engines now focus more heavily on content to rank businesses online, which is why having a targeted content marketing strategy is crucial to your online business success.

How is a content marketing strategy created?

There are several different elements that comprise a content marketing strategy, which are keyword research and planning, digital platform marketing, and relevant and targeted content. Keyword research and planning involves finding which words are more regularly used in online searches for the products or services you sell and embedding these naturally in the content flow. Digital platform marketing refers to distinguishing which platforms are most efficient for marketing your business, whether this is a website, blog, social media and/or email marketing. Ensuring your content is relevant and targeted is essential for user experience and ranking higher as it results in increased traffic to your site.

Want to be found more easily online? Our digital marketing team can deliver complete online marketing solutions.

Get in touch with us on 1800 776 740 to find out how we can boost your brand’s social status!

Recommended Reading:  Still not using social media for your business? You should be!

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