We worked with a National Furniture retailer over 12 months to improve their Social Media presence & implement advertising to increase online sales. Their Main Objective was for Ecommerce to deliver 10% of their total revenue. This has been achieved & we're just getting started!
THE GOALS
- Improve Social Marketing Strategy
- Leverage database & online community
- Use FB & IG Ads to drive targeted traffic
- Use Remarketing to drive conversions
- Track conversion value & ROI
- Optimise campaigns to increase RO
THE STRATEGY
- We focused on taking customers from awareness, to consideration, to purchase.
- Split tested hundreds of ad variations at each stage of the funnel.
- Segmented audiences by activity & engagement across online channels.
- Dynamic ads delivered the right message, to engaged shoppers, at the right time.
THE RESULTS
THE PROOF
