Instagram is constantly evolving, and if you're not keeping up, your posts might not be reaching as many people as they should. The algorithm favours engaging, high-quality content—but it also penalises certain mistakes that can tank your visibility.
If your Instagram reach has dropped, it’s time to check if you're making any of these common errors. Avoid these pitfalls to maximise your content’s performance and keep your audience engaged.
1. Using Watermarked Content
Ever reposted a TikTok video straight to Instagram Reels? Big mistake.Why It Hurts Your Reach:
Instagram actively deprioritises content with visible watermarks from other platforms. It wants to promote original content, not recycled posts. Watermarks signal to the algorithm that your content isn't unique, which can lower its reach in the Explore feed and Reels recommendations.How to Fix It:
- Use original, high-quality content whenever possible.
- If repurposing videos from TikTok, remove the watermark using tools like SnapTik or SaveTok before uploading.
- Create content natively within Instagram for the best results.
2. Engagement Bait Tactics
"Like this post if you agree!" or "Tag three friends for good luck!"—sound familiar? These tactics might have worked years ago, but now they do more harm than good.Why It Hurts Your Reach:
Instagram’s algorithm detects engagement bait and pushes those posts down in rankings. The platform wants genuine, meaningful interactions—not forced engagement that tricks users into liking or commenting.How to Fix It:
- Spark real conversations by asking open-ended questions.
- Share insights that naturally encourage comments, like hot takes, polls, or behind-the-scenes stories.
- Create interactive content—Instagram Stories, Polls, and Q&A stickers work wonders for boosting engagement authentically.
3. Reels That Are Too Long
Instagram gives you up to 90 seconds for Reels, but that doesn’t mean you should use the full length every time.Why It Hurts Your Reach:
The algorithm prioritises videos that hold attention from start to finish. If people drop off early, Instagram assumes the content isn’t engaging—and shows it to fewer users.How to Fix It:
- Keep your Reels short and snappy—ideally between 7 to 15 seconds for maximum impact.
- Hook your audience in the first 3 seconds. A strong opening keeps them watching.
- Use fast cuts, captions, and engaging visuals to maintain interest.
4. Posting Non-Recommendable Content
Instagram actively hides certain types of content from the Explore page and Reels feed. Even if your followers see it, new audiences might not.What Instagram Avoids:
❌ Misleading or clickbait content ❌ Sensational or harmful content ❌ Poor-quality, blurry, or unedited posts ❌ Spammy or repetitive postsHow to Fix It:
- Always post clear, well-lit, and high-quality visuals.
- Follow Instagram’s community guidelines to avoid getting shadowbanned.
- Create valuable, engaging, and shareable content that Instagram wants to promote.
5. Reposting Without Adding Value
Sharing memes and viral posts is fine—but if you’re just resharing content without adding anything new, Instagram won’t reward you.Why It Hurts Your Reach:
Instagram prioritises fresh, original content. Simply reposting someone else’s work (especially without credit) can make your account seem low-effort.How to Fix It:
- Always credit the original creator when reposting.
- Add your own take—a funny caption, analysis, or commentary.
- Remix trending content in a way that aligns with your brand.
