Facebook used to be a very simple, straightforward social media engagement platform. You get a page for your brand, you use effective social media management to help build your page's following, and those people would lay eyes one pretty much everything you'd post. Some time ago, however, their algorithms changed. Now it's a much more difficult game to get the kind of engagement that used to all but happen on its own. Despite this, Facebook is still a great advertising and digital marketing tool with a tremendous reach - you just have to know how to use it. Here are a few tips to help you make the most of your Facebook ad buy.