Social Media Ads 101: For Beginners

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If you want to reach a new, focused audience quickly, social media advertising is a must. Organic reach is becoming increasingly difficult to accomplish, whether you like it or not. The days of going viral without a little help may be long gone.

Of course, transitioning from an organic social strategy to putting real money on the table might be intimidating. As a result, it’s critical to be aware of all of your possibilities.

Continue reading to see how to use various sorts of social media ads near you to get genuine business outcomes.

Types Of Social Media Advertisements

Social media advertising is a highly focused technique for reaching your target market. You might choose to market to new or returning customers. When determining where to place your ads, it’s also helpful to know which networks are most popular with your target audience. Where is your target audience the most engrossed, focused, and accessible?

Is it intended for teenagers? TikTok is where you’ll find them. Moms, on the other hand, are huge fans of social media platforms.

Examine which social media networks organically perform well for your brand. Where does your material have a natural affinity with your target audience? This is a no-brainer for your first social media ad campaign.

Advertisements On Facebook

Facebook advertisements can assist you in achieving one of three campaign goals:

  • Build brand recognition or broaden your reach.
  • Consider driving traffic to your website, increasing engagement, encouraging app downloads or video views, generating leads, or encouraging users to message you on Facebook Messenger.
  • Conversion: Increase sales or leads through your website or app, collect data, or increase foot traffic to brick-and-mortar locations.

Instagram Advertisements

Facebook owns Instagram. As a result, it’s no surprise that Instagram advertisements support the same three major types of campaign goals as Facebook ads:

  • Awareness
  • Consideration
  • Conversion

Considerations for the target audience: Millennials are the most active users of Instagram. Many Generation Z and Gen Xers also use the platform.

Advertisements On Twitter

Twitter advertising is used to achieve three primary business goals:

Increase your ad’s awareness by increasing the number of people who see it.

  • If you want video views, pre-roll views, app installs, site traffic, interaction, or followers, this is your category.
  • Conversion: Encourage consumers to interact with your app or website.
  • Considerations for the target audience: Males account for about two-thirds of Twitter’s advertising addressable audience.

Advertisements On LinkedIn

LinkedIn advertisements may assist your company with three types of marketing goals:

  • Increase brand recognition by raising awareness of your company or brand.
  • Consider driving traffic to your website, increasing engagement, or encouraging video views.
  • Conversions: Collect leads and increase conversions on your website.

Contact Social Status today to find out more about social media ads near you.

Social Media Ads