Social marketing is a cross platform function that ensures any brand or company can increase visibility and interaction within the online space in Australia. With dedicated spaces that offer a range of audience segments and interests, having an integrated strategy that can be applied across all fronts is the best way to make sure of your success. No matter who you are trying to reach, these online engagement spaces can offer a whole range of possibilities. Read on to see what you can do to hone your efforts.
Create Specific Strategies
As with any messaging or interaction with your audience, all elements must fit into a planned and intentional strategy. Not only an overall idea that is applied across all platforms, but also a specified approach for each platform individually according to the varied types of communications and audience segments. Each platform offering has its own nuances and its own version of best practices that fits into its design. With levels of engagement and a number of ways to interact, each space tends to have its own governing system and way of distributing content. Paid or organic, having the right approach is what sets you apart in these spaces. Your brand may not need to have a presence on every platform, but for your posts to be targeted, you need to have a strategy that is specific to the platform you’re using.
Whether you are considering language use or posting frequency, the style of private message response or public comment, you need to be consistent across active channels. Some platforms and their offerings require repeated interaction throughout each day in order to remain at the top of relevance, while other functions can be used a few times a week with maximised success. When determining your post strategy, look at factors such as how the algorithm works for each platform and whether content appears according to time of upload, relevance to you or global trend, or other more defining factors at play.
No matter which you focus on, each platform has its own unique demographic and user base that must be engaged in a way they are comfortable with. There will be an overlap of the people you’re targeting on each platform, as most have accounts across platforms, however it’s still integral to understand the differences in channels so you can tailor your message to have the most impact within that channel specifically. Having a focused message will help you create higher quality content that is on brand and resonates with your audience on a deeper level.
Tapping into trends is a key function of the school setting that ensures you can have your finger on the pulse of your audience interests. From product to style, lifestyle and age group, the trends your audiences engage with can define many elements of their behaviour and shopping habits online. When you fully understand the flow of your demographic you can connect with them far more meaningfully and in a way that they themselves can understand.
Focus & Adjust According To Results
To make sure you’re getting the top possible results from your digital efforts, you need to be accurately tracking and measuring your communications and spending, comparing them to the results along the way. Many businesses don’t actively focus on tracking their pages, and as such can lose out on a shifting marketplace or not see issues before they become unavoidable. With accurate data you can make the best decisions going forward. Without comparing and defining your return on investment you cannot know if your digital push is worth its weight in gold. To simplify your tracking process, identify key metrics that are important to your brand and keep updated with their growth and development. You should track these metrics on a weekly, monthly and quarterly basis so you know when and if you need to make changes to your strategy.
Video Content Can Be Key
Not only is engagement higher on video content, but networks like Facebook and LinkedIn are giving higher priority in their algorithm to those focusing on video content. This means that the brands making use of these communication functions are getting far more exposure and reach than the brands relying on text and image posts to communicate.
Within large networks spanning across the world, smaller communities are increasingly important to hone in on important parts of the audience. Whether it’s Facebook Groups, Twitter Chats or LinkedIn Groups, there are plenty of opportunities for you to connect with like-minded brands and communities that fall within your market. Diving into communities related to your industry is the best way to not only feed engagement back to your page, but also increase the visibility as the interactions develop. You can also start your own groups around your brand to cultivate an audience with shared interests who are motivated to spread your message.
Interact With Your Audience
The multitude of users that use these spaces crave authentic interaction with the brands they follow. Aside from maintaining a high level of content and quality, make sure to also keep a firm eye on how you are engaging with your active audience on a day to day basis. Answer questions that come up on your posts, handles or hashtags. If you notice other users having a conversation about your brand or product, don’t be afraid to add in your opinion and say on the matter. These spaces are for conversation and you need to be involved in them. Users want to know that there is a real person on the other side of the computer and not just a robot that sends out links all day.
When you are considering how to approach social marketing Australia, follow these tips to ensure you have a full range of bases covered. However, given the array of systems at play, hiring a professional agency to get the job done right can often be the most profitable way forward. Utilising their expertise to ensure you can achieve your goals online. Contact Social Status today to find out more about the full capabilities of a brand online.