Moon Dog Brewery chose us as their marketing partner as we have accomplished similar results for our other clients in the same niche. The campaign creatives we implemented for this customer were developed in-house and proved to suit their target market well considering the engagement we received in the ads. Client was ecstatic with the result considering the revenue we generated for them was all during lockdown!
THE GOALS
- Improve Social Marketing Strategy
- Leverage database & online community
- Use FB & IG Ads to drive targeted traffic
- Use Remarketing to drive conversions
- Track conversion value & ROI
- Optimise campaigns to increase ROI
THE STRATEGY
- We focused on taking customers from awareness, to consideration, to purchase.
- Split tested hundreds of ad variations at each stage of the funnel.
- Segmented audiences by activity & engagement across online channels.
- Single Image ads delivered the right message, to engaged shoppers, at the right time.