You might have a killer business idea, but without executing effective marketing in today’s digital world, you’re bound to lose money and get left behind. So, what is digital marketing anyway? Why do businesses need social media marketing? And what’s the first step to getting it right? If you’re scratching your head wondering where or how to start, we’ve got you covered. Here’s a run-down of what you need to know to get ahead. At its very core, digital marketing is a type of marketing that uses various online technologies to help a business sell products and services. It has many components – a few of which are below. SEM Search engine marketing (SEM) refers to marketing that aims to increase your business’s visibility on search engine results pages such as Google. One highly effective tactic of SEM is Pay Per Click (PPC) advertising. When done right, PPC places an ad on a search result page and charges you a fee each time that ad is clicked. This is a great way to start generating more website traffic and sales, as long as you’re using high-intent keywords to capture a potential customer’s needs at that moment. Facebook Marketing and Instagram Marketing Facebook and Instagram are popular social media platforms that can provide you and your business with hyper-targeted, effective, measurable and low-cost marketing methods that traditional marketing simply can’t compete with. Through Facebook and Instagram, you can use different locations, demographics, behaviours and interests to target and communicate with your audiences. Using Facebook marketing and Instagram marketing is also a great way to re-market your website visitors and email subscribers. Compelling Content Key to SEM and social media marketing is ensuring you create compelling content. It’s all well and good to know who you want to target and which channel you’ll use to communicate with them but, if your content doesn’t resonate with your audience, then your efforts to engage them and trigger conversions will likely fall flat. Content can be many things – a video, an image, a blog article, web page, podcast, product description, and so much more. Determining what kind of content you need (and how frequently you need to create it) all comes down to knowing your audience. Next steps Now that you’ve got a basic understanding of some of the critical marketing components your business needs to thrive, you’re ready to take action. You can, of course, try your hand at setting up your own strategy, creating content, managing accounts, and measuring the results garnered by your marketing activity to ensure you’re getting a great return on investment… Or you can give Social Status Media Agency a call and we’ll do all that for you so you can get back to running your business. It’s as easy as that! We’re a premier Social Media Agency, working with Australian brands to comprehensively manage their social media marketing and advertising. Call us now on (03) 9682 6470 or email email@example.com.