If you’re not using Instagram to drive leads for your business you are missing out on a potential gold mine. Instagram is one of the most effective marketing platforms for brands of all sizes and it can be a very cost-effective way of reaching your audience and building engagement.
But Instagram is not an easy place for rookie marketers to stake their claim. There is lots of competition for ad space, so your marketing message must be sharp to break through the noise. To help you create more effective ads, in this blog, we’ll look at five ways you can improve click-through rates (CTR) by improving your Instagram ad copy.
1. Ask what your customer is thinking
Start by asking what your customer is thinking. Put yourself in their shoes and think about what problems they have, what issues they are dealing and how your product or service can help them.
A great way of doing this is to ask a question. For example; does your face cream leave your skin oily? This will instantly create a connection with your audience and set the tone for the rest of your copy. If your product solves the problem they will more likely click the call to action (CTA).
2. Offer a lead magnet
Using lead magnets can greatly improve click-through rates on Instagram ads. So look to sweeten the deal by offering a discount or special gift which is only available to your Instagram audience.
Try something like, first 1000 purchases will receive a 10% discount, enter code Instagram1000 at checkout. Include this tag line in your copy and watch your click-through rates go through the roof.
3. Focus on benefits, not features
This is an old copywriting adage but it is still relevant for Instagram ads. Focus on the benefits of your product and forget about the features. Instagram ads have limited space so don’t waste it listing out features. Save these for your product pages and focus on what benefits your product provides.
For example; ‘natural face cream which leaves your skin feeling fresh and clean’ is a benefit. ‘Easy application tube’ is a feature. Focus on the benefits in your ad copy.
4. Create a sense of urgency
Try to create a sense of urgency in your ad copy. You can do this in a number of ways, but one of the most effective is to limit your offer in some way. We used an example of this above in the “offer a lead magnet” point number two.
People don’t like missing out so using limited offers when writing copy can make a dramatic difference to your click-through rates. (CTA). You can limit offers using time, ‘limited offer available for the next 24 hours’ or numbers ‘offer available for first 100 customers’.
5. Use branded Instagram Hashtags
Don’t think because you are a small brand you can’t create your own branded Instagram hashtags. Creating hashtags based on your own brand or product will help to build brand recognition while reducing the number of companies you are competing against.
Brands spread quickly on Instagram so you’ll be surprised how effective your brand hashtags are. You should still use other general hashtags, but interject a few which are unique to your brand.
Instagram marketing is a powerful tool for reaching a new audience and driving user engagement. While the platform is mostly about images, the words are just as important. In fact, with space for words limited, you need to make those few words count. So use these tips above to improve your Instagram ad copy and watch your click-through rates go through the roof.
If you would like help with your Facebook and Instagram Advertising, get in touch with the social media experts at Social Status. We are experts at using social media advertising to grow your business and will use our knowledge to craft cost-effective campaigns to build brand awareness and improve click-through rates.