Corporate Social Media Training

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WHAT WE DO

We passionate about helping brands, teams & people with their corporate marketing training needs. Whether you’ve got an entire team dedicated to marketing, and need everyone working towards an aligned vision, or one person trying to do it all. Making sure they’re equipped with up-to-date social media knowledge, will help them kick goals with your social media and digital marketing. Get ready to build your brand awareness, increasing engagement & improve conversions!

Our customised social media training is ideal if you:

Have recently expanded your marketing team

Have hit the dreaded “rut” and need fresh ideas

Want to add new channels to your mix

Have a large following but low engagement

Or a smaller following & want more growth from your posts (instead of crickets chirping).

Need your franchises presenting a cohesive front

Are looking for that elusive point of difference

WHY WE DO IT

The challenge faced by all Australian businesses when incorporating ‘best practice’ digital marketing into their strategy? This industry moves so fast, it can be outdated the very day you implement a new platform or tactic.

So, what does this mean? You can have the most qualified human beings within your team, but they’re not hitting their full potential thanks to knowledge gaps. Gaps that can be so easily filled when you invest in regular team marketing training sessions, like the ones we deliver.

Some of the biggest impacts we make is via the team and corporate marketing training that we run. Because nothing sparks high-impact digital marketing change to any digital strategy, like a digital marketing deep-dive day, lead by our team of specialists.

We’ve worked with national organisations, brands, various government organisations, and SME’s doing exactly that. High-impact digital strategy transformation with marketing teams who prioritise and investing in upskilling in their specialist areas.

COURSE SUMMARY

Social Media Marketing Accelerator

Welcome to the kind of social media marketing upskilling experience we’d wish upon every business owner and marketing professional.

We’re ready to empower you to build your growth-driving digital strategy, in our year-long social media marketing immersive. Combining learning, implementation and mentoring in this all-inclusive upskilling experience.

Spend 12 months building out your business growth-driving digital strategy. And literally implement it all, with us there to support you along the way.

Built with long-term and sustainable online growth in mind [and not a single vanity metric in sight, because the kind of feelings we catch are the ones that genuinely move the needle on the businesses we work with].

On-demand upskilling Via your own online learning dashboard where you can track your own progression and access learning at any time.

Spend 3 months per topic

4 strategy immersives over the 12 months.

Including topics that we’ve identified as driving

the most growth for any business

Monthly group coaching calls

As well as an option to purchase additional discounted 1:1 mentoring sessions

Tailored support

Custom worksheets and editable templates

Certificate of completion to show off

to anyone who’ll listen

Invitation to an end of program event

Pandemic dependent. COME AWN, ‘rona

SHORT COURSES (ONLINE)

Social Media Management Basic Training

Course topics

Module 1: Estimation and defining your rates

Module 2: Advertising your services

Module 3: Monitoring your results

Module 4: Tools to use

Module 5: Client plan development

Module 6: Client retention

BONUS module: Developing a strategy for your clients

Paid Ads Bootcamp

Course topics

Module 1: Business manager and foundations.

Module 2: Strategic Approach to advertising

Module 3: Targeting like a pro

Module 4: Creative considerations

Module 5: It’s a set up

Module 6: Monitoring and optimising

Module 7: Making easy work of errors and common issues

Module 8: Level up your ads

Module 9: Reporting

Module 10: Wrap it up

Get in touch today, we can’t wait to work with you!

 

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Drowning in leads

Drowning in leads but cooking the conversion?

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Lots of leads, no sales: 4 things that may be going wrong

Question time! Ask yourself which of these scenarios you would prefer:

Scenario #1: No leads and no sales

Scenario #2: Lots of leads and no sales?

While Scenario #1 may seem worse, it’s actually Scenario #2 that is the true sales horror story. How’s that? Because in #1, there’s a big chance that if you get some leads, you’ll get some sales. But if you have lots of leads and none or very few of them are converting – that’s a total dead-end.

Luckily, that’s just one of the things we do here at Social Marketing Agency – we turn marketing problems into sales dreams!

So if Scenario #2 sounds like you and you’re out of ideas, we’ve put together the 4 things that are probably going wrong – and by putting them right, putting you on the golden road to:

Scenario #3: Lots of leads, lots of sales!

Here they are:

1. The sales team

There’s a big difference between a lead and a sale: a lead piques the interest, but a master salesperson closes the deal. So first of all, have a good look at your sales skills or sales team, and ask the hard-to-ask question: How’s the quality, here?

2. The sales style

That leads us on to the next most common problem: all talk, no listening. All too often, a prospect will rapidly lose interest if it’s all fancy sales talk and absolutely no listening. The result is that the prospect feels like a commodity rather than a respected customer … and walks away.

3. The content

If there are lots of leads and they’re not buying, it could be that whatever got them interested led deeper into your content – and it’s at this point that they said “What the …?” If the beginning of the buying cycle hits a major snag once the importance of content quality kicks in, that could be where it’s going wrong.

4. The speed

Finally, a really obvious one: there cannot be a significant gap between the prospect’s interest and the response of the sales team. Do an audit of response times, and ask yourself an honest question: In their place, would you wait, or would you get frustrated?

Of course, there’s a lot more that could be going wrong, too – like the price. So, never forget that a lead is not a sale – in fact, it’s not even in the same league as the sale, so it’s crucial to keep analysing and re-analysing the full buying cycle and bearing in mind that a weakness may actually be more like a broken link in a chain – and without that link, not much happens at all after the leads start coming in. Good luck!

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Get more ecomm sales

Turn your web traffic into cold, hard cash

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You have plenty of website traffic but they aren’t buying

In some ways, this problem can relate to situations you’d find in a bricks and mortar store. Let’s examine how such factors can apply to an online shopping experience.

Footfall leading to disappointment and confusion

You’ll have visited many stores, either simply looking to browse, or to make a specific purchase. Yet, when you arrive, it’s difficult to achieve the former, and even harder to manage the latter! There can be a variety of factors leading to disappointment and no purchase. These can include:

+ The store layout is cluttered and confusing

+ The product you are looking for can’t be found

+ There is little in the way of customer support from staff

+ How the same factors can hamper online purchasing

When reaching a website, usually from a search, or through the social media management company, visitors are looking for a clear path to progress through the site. This journey should lead them from the general to those products (or services) of specific interest. Yet, many web presences don’t achieve this flow.

In terms of a specific product, visitors often arrive at a generic homepage. Like a physical store, poor website signage can hamper them from finding what they are looking for; leading to a decision to try elsewhere. A solution to this problem is to craft a series of individual landing pages. These focus on the product – or range – that the search has indicated is of specific interest. Visitors are much more likely to make that purchase!

A lack of customer support is frustrating, whether in real-life or on-line. A simple device, such as a chatbox facility, can be invaluable. But only if it equates to that in-store experience of walking up to a sales assistant and engaging them in conversation. Waiting hours – or days – for an online response is unlikely to impress!

– Further assistance to encourage buying online

The purchase process should be as simple as possible. How, and when, deliveries are achieved should be clear. Any guarantees or returns policy information should be easily accessed. A FAQ page should be easy-to-use – and answer the questions potential buyers would actually ask.

Our Social Status media agency team have found that these are worthwhile comparisons between buying online and in-person. Each can help craft a web presence that, paired with your social media activities, can deliver a helpful, welcoming and encouraging experience. Speak to us today.

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Turn your landing page into a money magnet

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Getting the most from your landing pages

Explaining how for many brands, they could actually replace the website as the go-to online catchment area for potential customers.

In this article, we will look a little closer at landing pages, and ask how we can optimise them.

A simple, uncluttered layout

As we explained previously, a landing page should make visitor engagement as easy as possible, and this is certainly the case when it comes to designing the layout. Think simple, uncluttered, and consider the use of contrasting colours to make the various elements really stand out. Remember that the centrepiece of your design, where you want eyes to fall, is the call to action.

Present the offer clearly

Whether you are offering the visitor information, contact details, a media download, an invitation, or discount – you should make this offer as clear as possible on your landing page. A visitor must know what they can expect to receive, and what you expect of them – whether that is a phone call, entering an email address, or signing up for a newsletter.

Include the ‘hook’ above the fold

Above the fold refers to the part of the on-screen page which is visible without needing to scroll down further. Don’t make the visitor have to look any further for the information which you want them to see. Ensure all the key elements of the page are above the fold, and if you really need to, include less important elements further down the page.

Prioritise your call to action button

Whether you are asking a visitor to “click here”, “call us”, “download here” or “book now” – the same principle should be adhered to when it comes to call to action buttons – keep them straight forward and make them as visible as possible. Steer away from any complex details or elaborate language, get straight to the point, and direct all the page’s ‘energy’ towards the call to action button.

Take the time to fine-tune your landing page, as it can act as a significant conversion hub for your online campaigns.

Related Tag: Social Media Marketing Management

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Making Sales

Polish Up Your Sales Skills with These Tips

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Leads are flowing but you’re not making sales – 4 Sales Tips

Turning those leads into sales

You’re getting great results on Google Analytics: people are reading your page, the bounce rate is low, and the time spent on page is impressive. But you don’t seem to be getting any sales. What could you be doing wrong? And what could you do to improve your conversion rate?

1. Have a look at your web design

The best social media marketing in the world won’t help your sales if your potential customers get a shock when they get to your website. Make sure that:

– Your website reflects current trends in your industry and looks professional. Visitors to an outdated, incomplete, or industry-inappropriate website won’t take you seriously if your site looks clumsy.
– Your website is mobile-friendly. This is an absolute deal-breaker. More and more people use their mobile devices to view websites, so your website must be compatible with all screen sizes, especially mobile devices.
– You provide clear contact details for your business including phone number, and a physical address if appropriate.

2. The search terms in your Google Ads campaign are not relevant

Have a look at your search query results to see what people are looking for. Make sure that the terms you use in your ad are very specific. For example, if you are selling men’s long-sleeve rash vests with zip, make sure that your ad uses all of these terms. Just using the words ‘rash vests’ or ‘men’s sun protection’, for example, are not relevant enough.

3. Do your research

Make sure you are familiar with your customer’s needs before running a social media advertising campaign. Your product may be overpriced, or it could be too low (or even too high) quality for the market. Look at your competitor’s products and see how you compare.

4. Make sure it’s easy to check out

Potential buyers will abandon their carts when the checkout process on your website is difficult to navigate or just far too complicated. Make sure your checkout process is streamlined. Is it really necessary to make every customer sign up for an account before they can buy anything?

We can help your business with the best social media marketing agency. Contact us {link to https://socialstatus.com.au/about/]

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How to nurture your leads like a newborn baby

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Your leads aren’t ready to buy this minute, but that doesn’t mean they’re lost – Nurture Tips

We touched on lead nurturing in our previous social media leads not converting theres still hope blog about converting social media leads. In many respects, sales and marketing are about playing the long game. We all want leads that convert immediately, but before a potential customer wants to purchase a product or service, it is only natural that they wish to educate themselves more on the subject, and shop around for the best buy.

That is why it is important to remain patient, and send the right communications at the right time. For this reason, the nurturing tactics which you use are vitally important, and in this blog we are going to offer you some nurture tips.

– Take a multi-channel approach

Depending on the lead, sending out an email every few weeks might not get you much traction. Email marketing can certainly play its part in lead nurturing, but try to take a multi-channel approach. Make an effort to attract fans and followers on social media, as this gives you another way to build your credibility, engage with leads, and find out more information about them. You should also consider marketing campaigns such as paid retargeting, which can put the right ads in front of the right leads, based on their online behaviour.

– Employ lead scoring

Use a lead scoring system to help you assess the readiness of your leads. This can help to ensure that you don’t ‘jump the gun’ in terms of communication, while also making you less likely to miss out on opportunities. Rank your prospects according to their history of engagement with you so far, and their perceived interest in your product or service.

– Don’t be afraid to call… at the right time

There is a huge difference between cold calling leads and placing a strategic phone call at the right time. If an inbound lead has provided their telephone number, you should use it wisely. Don’t waste any time in calling them soon after they have engaged with you, as this time period can be the most fruitful in terms of conversion. Make sure you do your research about them, their job position and their objectives. But don’t abuse the fact you have their number, and leave a ‘cooling off’ period following the call.

Those are a few lead nurturing tips from us. Remember, it’s all about timing! Is it time you discovered how social media could play a major part in your lead generation? Talk to the social marketing agency Australia can count on – call (03) 9682-6470 today.

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Here’s Why You Should Force Your Employees to Get Linkedin

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Social media is an important and versatile asset for any business these days, and failing to capitalise on the multiple avenues available is not only reducing your business’s outreach but could also be affecting your potential revenue stream and growth.

LinkedIn is just one of these avenues that is often forgotten by many businesses, at least in the way it should be used by your team.

To maximise your business’s potential with LinkedIn, it is important to take note of a few key elements for your team:

1. Keep your branding uniform

Ensure that each team member’s profile is uniform, keeping in line with your company branding and identity. This can be achieved by ensuring that the cover photo contains your company’s logo, along with contact information unique to each staff member if relevant. Also, ensure that your team’s headline describes a short empathetic description of what they can help achieve.

2. It pays to have professional photos.

This may seem like a meagre thing to worry about, but your image is everything. One of the first things any potential client or partner will see on LinkedIn is the profile picture for your team, so ensuring that their photos are all of a professional standard will provide the best first impression.

3. Comment, comment, comment!

Get your team to comment and engage with posts relative to your niche. Engaging with potential prospects provides a personal touch, and is a constant reminder that your team is active, prompt, informative, and cares about your particular field.

4. Engage only with relative content

This may seem like a no brainer, but ensuring that your team only engages with relative content to your field is essential. If you are in the healthcare sector, there is little point to your team engaging with posts about mechanics. Followers can see what you engage with, which means it is important that your team engages with content that relates to your field as they can then also engage with this content and provide a chain reaction effect.

5. Check your profile settings

Ensure that your team’s profile is not on private or reducing the information that is viewable by other contacts. You want people visiting your team’s profiles to get a full understanding of what they and by extension, your company brings to the table. Another thing to check is that your team’s current role includes a link to your company’s website.

6. Add pre-existing and new connections

Getting your team into the habit of adding any new or pre-existing connections is paramount. A simple search of the contact’s name will usually yield a profile, giving you valuable information and a chance to connect and further develop a relationship. One tip is to put your profile into Anonymous mode so that the profile you are viewing does not see you have visited if you are just conducting some research.

LinkedIn is a powerful tool to use, so using the above tips is a great start to making the most out of it and helping to extend your company’s notoriety.

If you’re in need of digital marketing advice from a team of experts, get in touch with Social Status today.

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How to Give Your Social Media a Glow Up

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When it comes to building your brand, generating cold, hard sales and more, social media for business is more than simply writing good content and posting it. Including images, videos and other optimisation strategies to render your content readable, sharable and more engaging is key. Here are easy social media optimisation tips you can use to improve your business.

1. Add images and videos

There’s no better way to make your social media posts more engaging than adding photos, pictures, videos, and other visual media to them. However, for videos and/or images to be engagement boosters, they have to be interesting and entertaining. People are naturally visual and that’s why images are more likely to catch our eye than text posts. So, whatever you do, embrace visual media as a means of optimising your social media posts and improving your brand.

2. Using hashtags & user names

The initial goal of any social content is to be found by many people. Tools such as hashtags and user names are great at helping your content reach people beyond your audience. On Twitter and Google+, hashtags operate as keywords, allowing anyone to find your posts if they search for those terms.

With hashtags, users can communicate with each other in real-time. Simply follow a particular hashtag and all the posts tagged with that hashtag will be showing up in your stream. Hashtags on Facebook, however, are often used to amplify ordinary posts.

3. Optimise your social media profiles

Optimising your social media for profiles is quite easy. You just need to fill out your name and write a brief biography. Also include a cover photo and profile picture and all these will make your profile appear legitimate. It helps your audience and especially potential clients to know that they are on the profile of your brand and not an imposter’s account.

Your bio should paint a vivid picture of what your brand does as that is what your readers want to understand clearly.

Using these tips and others to optimise your social media in Melbourne can be quite easy. However, it takes time, patience, research, and sometimes trial and error to get it right and be successful. Contact Social Status today to find out more about how social media optimisation can boost your business.

Related Tag: Social Media Management Agency

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Social Media Advertising

What is Social Media Advertising

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Are you searching for a way to instantly reach your audience? Does it seem like your marketing efforts aren’t getting results? If you said “yes”, social media advertising is the answer. Unlike other advertising methods, social media is a way to instantly reach your niche audience and tailor your message specifically to their constantly changing needs. This blog explains exactly what this advertising method entails and how to use social media marketing to grow your business.

What exactly is social media advertising?

Social media advertising is branded advertising targeted directly to social media users. Networks (i.e. Facebook and Instagram) examine user information to provide the most relevant ads to them. When a target market aligns with a social platform’s user demographics, advertising provides massive conversions and sales. This is delivered via a low acquisition cost.

Why choose social media?

Here are the key reasons social media advertising is superior to traditional methods.

Your customers are on social media

This is where your customers are spending a lot of their time. This year, up to 3.1 billion people are expected to have a social media profile. So, reaching your target audience and prospective customers becomes much easier. Don’t make your audience come to you – go to them!

Users are more likely to respond

While social media users are primarily there to stay in touch with friends and family, many follow their favourite brands. To reap concrete results, ensure you keep your content interesting and informative, interact with users and respond to feedback. The more engaging you are, the more likely they will purchase from you.

Brand recognition boost

Social channel advertising dramatically boosts brand visibility. Therefore, your brand will be top of mind for consumers. Your profile is a chance to share unique content and reflect your company’s personality and voice. It also allows current and future customers to learn more about you. With compelling content, you become much more accessible and valuable to your target audience.

Greater inbound traffic

While important, SEO is not the only way to improve inbound traffic. Social media is a fantastic way to complement this strategy. To attract new leads to your website, your content should be engaging and add value for customers. If your website is optimised, you can just sit back and watch these leads become customers.

For more advice on making social media advertising work for you, call or email Social Status today.

Reference cited: https://www.lyfemarketing.com/blog/marketing-through-social-media/

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Will Paying Hot Girls to Tag You in Posts Actually Help Your Business?

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Essentially, influencer marketing is working with someone, not necessarily a celebrity, who has carved a niche for himself or herself on a specific topic. With the authority and credibility he or she possesses, they’ve amassed a considerable following. If the latter resembles the target audience of a brand or business, it then makes sense to work with the influencer for promotional purposes.

Influencers do not literally just appear with a brand in hand. They work with brands to conceptualise the campaign as well as create the content. Because they know their followers best, it makes sense to give them free rein in the process. So, how can influencer marketing help your business?

1. Leaning on the trust followers have in the influencer

It takes time to build and nurture trust. And neither is it a linear process. There will be steep slopes and bumps ahead. But when you work with influencers, however, that time is shaved dramatically. You can leverage the trust their followers have in them.

2. Learn from the depth of insights influencers have of their followers

A credible influencer is a seasoned marketer. They have an up-close-and-personal understanding of their followers. These insights are as useful to them as it is to you. Once again, it’s valuable time and effort saved as you seek to increase the precision of your marketing by knowing your target audience well.

3. Influencers can’t be blocked!

Ad-blocking applications are the bane of online marketers. For now, influencers can’t be blocked and followers are unlikely to shut them out even when their content may lean towards promotional messages. As long as they find value in the influencer’s posts and sharing, they’ll stay interested and engaged.

4. More targeted content

With the in-depth knowledge they have of their followers, they can help you produce more targeted and effective content. As a result, you should experience a better ROI on your promotional activities. Even if they do not immediately translate into sales, you’ll in the least be listened to as much as the influencer is.

When used well, influencer marketing works. To learn more, connect here.

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