Social media marketing can be a minefield, especially if you are trying to communicate your message to a diverse range of audiences across multiple social media channels. But never fear! There are some tools that you can access to help make your life just a little bit easier online.
Hootsuite is a godsend for any social media marketer. This management tool allows marketers to manage all of their social media platforms in one place. You can schedule your content to go out at times when your audience is online and contextualise one piece of content to suit all platforms. Hootsuite is available for free, but to get the most out of this program, signing up for a pro account will allow you to integrate unlimited social media channels and access some great integration tools.
One of the most challenging tasks for social media marketers involves creating and sourcing content for social media channels. But have you ever thought about re-purposing and posting your old content? Edgar helps you to optimise the success of this by storing and categorizing all of your previous content and re-posting this content on a continuous loop across your social media channels, ensuring that your content reaches new and unique audiences every single time.
Social media moves at the speed of light, especially on platforms like Twitter where there can be upwards of 6,000 tweets per second! Feedly allows you to keep up to date with new content and identify trends relevant to your industry that you can either use to inspire your own content, or to share on your own platforms. Feedly allows you to remain at the forefront of news and trending topics.
We’ve only discussed three of thousands of social media management tools that can help pave your way to digital marketing success – there are so many more out there to explore and it is encouraged that you do so to find what works for you.
Get in touch with us on 1800 776 740 to find out how we can boost your brand’s social status!
Recommended Reading: 5 of the very latest social media marketing trends.